“PAUL’S CATCH’EM ALL”
Welcome to my Faux branding Campaign.
This is my marketing/ branding campaign for a fishing lure brand. This campaign was developed with three main features that breathe life and purpose into the meaning and create a lasting impression. The three main features are:
1) The idea.
2)The Color Pallet.
3) The Execution.
Each of these three main ideas plays into and gives ground for the other features to build off of.
•The main idea: This was something sorta out of left field that came to me while I was surfing: Fishing Lures to catch people.
•Execution: The main idea is the Lures and each lure was constructed within the same style to give an overall consistency in branding; even though each object is made by different companies in different industries the illustration style was similar in each object to keep them all tied together.
• The Color Pallet:, which is relatively complicated. This pallet is proprietary but a lot went into its creation so that the maximum amount of color variation and unity would be expressed. This pallet obviously allows for variation and unity in the branding to allow for expression of the individual lures but no one lure seems out of place.
ABOUT
This is the summary of the brand. This outlines the ideas and look of the brand.
Logo brief Page
This spells out the:
1) Name of the company
2) Primary logos
3) Secondary Logos
4) The companies slogan
COLORS
This page outlines the colors used to advertise the brand and sets the overall voice and look.
Patterned Background
Whatever it is, the way you tell your story online can make all the difference.
Image and product.
Whatever it is, the way you tell your story online can make all the difference.
Patterned Background
Whatever it is, the way you tell your story online can make all the difference.
Product and Image
Whatever it is, the way you tell your story online can make all the difference.
PAtterned Background
Whatever it is, the way you tell your story online can make all the difference.
Image and text
Whatever it is, the way you tell your story online can make all the difference.
Patterned Background
Whatever it is, the way you tell your story online can make all the difference.
Product and Image
Whatever it is, the way you tell your story online can make all the difference.