COLOR Palette
I started this project with an idea. Once I had an idea of what I was going to do I decided that I needed a color palette that would work with the idea. I chose my favorite color palette for this project. Once the colors were set and worked I got onto the sketching phase.
Sketching
The sketch phase of this project was done on procreate. I used the colors I chose and got to drawing. The design wasn’t totally hammered out in this phase but this is where 90% of the work was done. This is where I realized the original lettering was to fun for an aggressive looking shark. What I also took into account was the difference in media between the sketch phase and the vector phase. In the sketch phase I can blend colors in anyway I need them to be blended; I have way more latitude to maneuver. In the vector phase the colors need to be more flat. That is why there is no blending in the shark.
Lettering
This is the lettering process. After I have a typeface that fits the project needs I begin to create the lettering. Here you can see how I traced the original drawing and ultimately cleaned it up. Then I added the details.
Color Option #1
Here you can see how I brought everything together. There were design changes made through the vector process. What I ended up doing was creating three color sketches. The color palette offered many variations and I wanted to see how they would all look.
Color Option #2
Color option #3